SUPER FRESH: Experience instant, long-lasting freshness with Colgate Plax Cool Mint Mouthwash! NO BURN SENSATION: Because this fresh breath mouthwash is designed for a no burn sensation with 0% alcohol*, youll love the swishing that gives you 100% breathtaking freshness. PLAQUE PROTECTION: Colgate Plax provides 24/7** plaque protection, so you know youre doing a great job looking after your teeth each time you rinse CLINICALLY TESTED: The fresh breath mouthwash has been clinically tested by dentists. *Contains no ethyl alcohol.